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This month we salute Alika Mathur. Alika is the founder and principal consultant of Alika Mathur Consulting, a university and college advisory and admissions consultancy for Kenyan students applying to study in the US and Canada.

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2017 has been a very interesting year of self-discovery; learning what I like, what I don’t like and what I’m worth as a person. As I was taking this journey I came across these two phenomenal books that really helped me learn more about myself.

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A lot of people really don’t understand exactly what branding entails. Some think it’s all about logo placement on office stationery and apparel. Others think it is just the logo and your choice of colors. It is much more than that.

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I have mentioned several times on this blog that I never really envisioned myself as an entrepreneur. I knew employment was for a short duration, and after that, I would build a career independently –this mostly meant consultancy.

I knew I enjoyed working independently. When I kicked off as an independent journalist in 2011, it was exciting; traveling and meeting new people and submitting news articles to different international media houses.

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